Introducing our New and Improved Direct Mail Program!
February 13, 2008
BRAND NEW! All-Systems Direct Mail Program!
A New Direct Mail Program at a lower cost, $510 after coop for a 5,000 piece mailer!
All-Systems is proud to announce our new and re-worked Direct Mail Program. We will now be working with Trost Consulting, a DISH Network approved vendor who exclusively works with DISH.
Our new program will feature many of the same features of our previous one, including:
We do all the work for you, from placing the order to submitting the coop claim
All artwork is pre-approved for coop reimbursement
Call Tracking services, including caller ID emails and month end Call Detail Reports
Some brand new features of our new program include:
Much smaller drop minimum, only 5,000 piece minimum making the total cost after coop only $510!
Quicker and easier demographic reporting. We send you your demographic list already sorted with the best areas for you to mail to already selected. You only have to reply back to us if you need any changes or if you want to cancel your order.
Drop mail any week of the month you want! Have more flexibility in when you mail. As long as you get your order in by the set monthly deadline, you have your choice of 4 weeks out of the month to mail your order, or split one order over several weeks and drop weekly.
Multiple Designs to Choose From You will have more than one design to choose from!
For the start of this new program, our deadline for orders for March drops is currently Friday February 22nd. For the mailing month of March only, we are accepting orders to drop the 3rd and 4th weeks of March. Starting our Direct Mail drop in April we’ll be offering all 4 weeks.
Artwork you have to choose from for this month includes:
Please visit www.allsystemssat.com > Log In > Marketing Tools > Click the DISH Logo > Lorex for order forms and more information on our new program.
Please note this new program is not working with Lorex as our vendor, we are working with Trost. Our website will be updated shortly to reflect the change.
If you have any questions about the new Direct Mail program, please contact the All-Systems Marketing Department at 800-836-4590.
XM Radio to Carry Big 12 Conference Sports
June 15, 2007
XM RADIO TO CARRY BIG 12 CONFERENCE SPORTS UNDER NEW AGREEMENT WITH ESPN
REGIONAL TELEVISION
XM RADIO TO CARRY BIG 12 CONFERENCE SPORTS UNDER NEW
AGREEMENT WITH ESPN REGIONAL TELEVISION
With the
addition of the Big 12, XM is now the official satellite radio network for the
six BCS conferences in college sports
Washington,
D.C. -- XM Satellite Radio and ESPN Regional Television today announced XM will
carry Big 12 Conference sports under a new, multi-year agreement. With
the addition of the Big 12, XM is now the official satellite radio network for
all six BCS conferences in college sports.
Starting
this fall, XM will air select Big 12 football games each week and the Big 12
football championship. XM will also air select Big 12 men’s and women’s
basketball games, as well as complete coverage of the Big 12 men’s and women’s
basketball tournaments.
“The Big 12
is one of the most exciting and successful conferences in the country,” said
Eric Logan, executive vice president, programming, XM Satellite Radio.
“This agreement with ESPN Regional Television means Big 12 fans across the
nation can tune into games on XM radios. When you consider this new
partnership with the Big 12, coupled with the five other power conferences,
plus our long-term agreement with the Bowl Championship Series, it’s clear that
XM is the ultimate destination for college sports fans.”
XM is heard
across the U.S. by more than 8 million subscribers who listen to XM radios for
the car, home, and portable use.
"We
are looking forward to this opportunity to showcase the Conference and bring
the Big 12 Championships exclusively to the XM Satellite Radio
family," said Tim Allen, Big 12 associate commissioner.
"We have received a large number of fan inquires over the last few years
about placing our championships on XM, and we're thrilled we were finally able
to make it happen."
The Big 12
joins the ACC, Big East, Big Ten, Pac-10, and SEC on XM’s robust line-up of
college sports programming. These six conferences are commonly known as
the power conferences in college football and basketball. Today’s
announcement follows XM’s recent agreement with FOX Sports to be the exclusive
satellite radio network of the Allstate Bowl Championship Series (BCS) National
Championship Game, Allstate Sugar Bowl, Tostitos Fiesta Bowl and FedEx Orange
Bowl.
XM is the
sports leader in satellite radio with more than 5,000 live sporting events in
2007. In addition to college sports, XM airs every Major League Baseball
game for every team. XM carries NBA games on ESPN Radio, the National
Hockey League, the PGA TOUR, the IndyCar Series, and Spanish play-by-play for
baseball, soccer, and other sports. XM is also the leader in sports talk
radio with the 24-hour channels XM Sports Nation, MLB Home Plate, Home Ice,
ESPN Radio, ESPNews, Fox Sports Radio, and XM Deportivo.
XM Has Double Commissions for the month of June so make
sure you are advertising and promoting XM satellite radio.
Write a Great Sales Letter
April 27, 2007
6 tips for composing a sales letter that’ll hit the right note with your customers
Tip #1: Personalize your letter.
Sales letters, though coming from your business, should always remain personal in nature. They should address the recipient by name and demonstrate how your company or product will meet his or her unique needs. Because the vast majority of sales letters are sent to follow up a previous connection, you should have sufficient information to thoroughly customize your “form” letter. Be careful with the salutation. Unless you’ve held a conversation with your prospect that puts you on a first-name basis, it’s best to adhere to a formal salutation using the recipient’s last name.
Tip #2: Focus on benefits.
To be effective, your sales letter must focus on the benefits the reader will gain from engaging your services or buying your products. You’ll remember from the introduction to this book that benefits always answer the prospect’s question, “What’s in it for me?” And you’ll see in the following sample letters that the benefits—or what the prospect will gain—are always contained in the first paragraph of a good sales letter. Features, the characteristics of your company, its products or services, are used in the body of your letter to explain the benefits you promise. Then it’s best to restate your primary benefit in the final paragraph.
Tip #3: Make your letter outer-directed.
Resist the temptation to write about what “we offer” and instead focus on what “you’ll get.” Do you see the difference? No one wants to read a litany of what you do, how you do it, or what you provide. They do want to read about how what you do will make their lives or work easier or better. So all sales letters must be written from this perspective, eliminating most uses of the words “we” and “I,” and replacing them with “you.”
Tip #4: Take responsibility for the next step.
Smart marketers know it’s a mistake to expect prospects to take action on their own. Even with a strong call to action that contains an incentive, you should still retain control by telling your prospect what you plan to do next. In other words, give the prospect the opportunity to contact you, but don’t expect it. Always state exactly what action you plan to take and be sure to follow through.
Tip #5: Include a postscript.
This is one sales tactic that can be borrowed successfully from direct mail, although it’s not appropriate for every type of business. It’s often helpful to include a postscript because recipients tend to read the salutation, then skip to your P.S. before reading the body of your letter. So put your primary benefit or any special offer in your P.S. to motivate prospects to spend time with your letter.
Tip #6: Keep it clean. A great sales letter presents the benefits of your products or services and explains them with features. Plus, a good letter always strives to move the prospect further along in the sales cycle by stating clearly what the next step must be. Whether your goal is a one-to-one meeting, group sales presentation, or the opportunity to present a cost proposal, close for it in your letter and then follow through as promised.
Best Practices- Customer On-Boarding
March 26, 2007
Untitled Page
New Customer Education
Did you know that customers who have been active less than 90 days are significantly more likely to disconnect if they suffer technical issues after installation, struggle to use their new equipment, or feel like Dish Network’s prices and services were misrepresented at the time of sale? These disconnects can result in chargebacks and a lower CRP (Customer Retention Program) rating for you. Customer “On Boarding” is the practice of successfully selling and installing Dish Network and teaching customers how to use and enjoy their new service. While many of you probably have a Customer On-Boarding process, below please find some best practices that may benefit you.
Before installation confirm the order- Make sure that the receivers to be installed meet the customer’s needs (e.g. DVR, HD, Tuners, etc).
Validate which TV will be connected to which receiver and the location of the antenna.
Near the end of the installation
Explain the benefits of connecting the receiver to a land-based phone line and useful features that may enabled through DishHome Interactive TV. If the customer has a dual-tuner receiver, explain that the Additional Outlet Programming Access Fee (phone line fee) may be waived if continuously connected to the same land-based phone line.
Have the customer use the remote control to review basic functionality such as turning the TV on and off, changing channels and finding their favorite channels, using EPG (Electronic Programming Guide), DVR and / or HD features, and dual-tuner technology, if applicable.
Direct customers to Channel 101- one of the first channels to authorize on the receiver. The installer should encourage customers to watch Channel 101 to learn certain Dish Network basics.
Refer to Quick Reference Guides and User Manuals that are included in the receiver packaging.
Refer customer to www.dishnetwork or tech.dishnetwork.com for additional help. Customers can also go to DishHome Interactive on Channel 100.
Provide the customer with a Mail-In Redemption For if applicable.
Use the Installation Check List which is located on the Retailer Care Site --> Info Center --> Customer Retention and Education Tool --> Installation Checklist.
All-Systems Seminars
March 1, 2007
Retailer Seminars are beginning, so please contact your local branch office and secure your reservation at the seminar in your area.
Topics to be discussed in this springs seminar.
· Goal Setting for sales and business success
· Coop guideline training
· Marketing tactics
· Commercial Sales
· PDI Head-end training
· Dish Network overview of Q1 Promotions
· Sales training and closing techniques
· Affinity and Affiliate programs
· Seminar Product Specials
Come join us for a day of information sharing, training and product specials!
Seminar Dates:
Thursday, March 1, 2007: Brooklyn
Tuesday, March 6, 2007: Richmond
Wednesday, March 7, 2007: Newark
Thursday, March 8, 2007: Lebanon
Friday, March 9, 2007: Altoona
Tuesday, March 13, 2007: Portsmouth
Wednesday, March 14, 2007: Saugerties
Thursday, March 15, 2007: Hornell
